Britt Peterson Fero
With a passion for growth, innovation and human insight – Britt has built her career helping a wide range of recognized brands re-energize their businesses all around the world, including United Airlines, Islands of the Bahamas, HP, the International Olympic Committee, Capella University, American Girl and Aflac among others. More close to home, Britt has partnered with Visit Seattle to build and share the story of this great city – a business she is passionate about.
Prior to founding her own business, Britt was the Chief Strategy & Media Officer at Publicis Seattle where she drove the agency’s overall strategy and led the charge in unlocking clients’ business potential. With her leadership, the agency experienced double-digit growth, started a media offering and launched a ‘story incubator’ for start-ups. Prior to Publicis, Britt was a Partner at Cole & Weber United and spent the majority of her career at Fallon in both Minneapolis & New York, a place where she learned the importance and power of culture, curiosity, compassion and creativity.
Today Britt runs PB& - a strategically driven SWAT team that uses creativity to solve problems, unlock business potential and add value to people’s lives. Britt has been named Woman of the Year by the University of Washington’s Women in Business group. Her efforts have contributed to honors from Communications Arts, the OneShow and Cannes and have been featured in the books Juicing the Orange, Brand Apart and ‘Your Ad Here.’ And last year, PB& was named Small Agency of the Year/Northwest by AdAge